Recipes are a great marketing tool for food companies, but it's important to make sure that people have a good experience with them—or the company's reputation is at risk. Here are 7 guidelines from a pro cookbook editor.Read More
Recipes can help bring people to your website—and ultimately, win their interest in your products, services, and even tourist destinations. Jason Burnett—the founding editor of MyRecipes and founder of Oyster Obsession—shares insight on how even start-up food companies can make recipes work for them.
Clever marketers, non-profits, inventors, the government, and even a food-obsessed blogger have put food holidays on the calendar. Here's how to incorporate a holiday or two into your food marketing.Read More
Food producers, importers, and retailers who want to include nutritional benefits as part of their marketing strategy need a savvy dietitian on their marketing team. Here are five ways a dietitian can bring value to your organization.Read More