Recipes are a great marketing tool for food companies, but it's important to make sure that people have a good experience with them—or the company's reputation is at risk. Here are 7 guidelines from a pro cookbook editor.Read More
Recipes can help bring people to your website—and ultimately, win their interest in your products, services, and even tourist destinations. Jason Burnett—the founding editor of MyRecipes and founder of Oyster Obsession—shares insight on how even start-up food companies can make recipes work for them.
Most recipes from companies are good at giving customers a set of instructions to follow—but they're often pretty dry. Don't sacrifice your brand voice for a generic recipe voice. A recipe is a chance for someone to experience your brand hands on—so make it engaging and fun. Here's how.Read More
Clever marketers, non-profits, inventors, the government, and even a food-obsessed blogger have put food holidays on the calendar. Here's how to incorporate a holiday or two into your food marketing.Read More
Summer 2016’s brought some new tools for businesses, both large and small, who want to engage audiences on Instagram—including the ability to get some audience insights.Read More