The outcome of the 2016 election will impact food and agriculture policy for the next four years—at least—which will impact farms, food producers and manufacturers, importers, distributors, and the many related businesses. Here's a look at where the presidential candidates stand.
Recipes are a great marketing tool for food companies, but it's important to make sure that people have a good experience with them—or the company's reputation is at risk. Here are 7 guidelines from a pro cookbook editor.
Finally! Cuban cigars and rum, legit. (Thanks, President O.) Also: The corporate wellness concepts in Europe that are making their way into American business culture, Google's new Trip app, and women who are making waves in the food industry.
Most recipes from companies are good at giving customers a set of instructions to follow—but they're often pretty dry. Don't sacrifice your brand voice for a generic recipe voice. A recipe is a chance for someone to experience your brand hands on—so make it engaging and fun. Here's how.
One of the most popular sites for inspirational and educational content also offers a platform where companies can create interactive educational content that's great for educating an audience or raising awareness.
Food producers, importers, and retailers who want to include nutritional benefits as part of their marketing strategy need a savvy dietitian on their marketing team. Here are five ways a dietitian can bring value to your organization.
Transactional emails deliver twice the open rate of non-transactional emails, yet they're often overlooked as a chance to connect with customers in a meaningful way. Here are five ways that any B2B or B2C emails can take advantage of this high-performing point of contact.
Some new trends in cheese can make your next cheese plate more interesting: try beer-washed cheeses, for example. And there's even a range of choices for vegans.
The Produce Marketing Association Expo (PMA) is the perfect place to find out what’s going on in the world of produce, particularly new innovations. As food trends are added into consumer kitchens and foodservice chains’ menus, produce companies are creating shortcut techniques or inventing new products.
There are close to 400 craft cideries in operation across America, brewing cider in different styles, with different ingredients—including pears, cherries, and herbs. The ideal way to explore craft ciders is to head to one of the growing number of cider bars. Food trendologist Kara Nielsen tells you what to expect.
Summer 2016’s brought some new tools for businesses, both large and small, who want to engage audiences on Instagram—including the ability to get some audience insights.
This summer, the Saltshaker team took a step inside the delicious and sun-filled world of berries grown in Monterrey, CA and discovered, much to our surprise, that what takes seconds to devour requires years to produce.
This summer (2016), Facebook made algorithm changes that are so significant, major companies made changes overnight to their digital advertising and content marketing programs. To keep your business campaigns competitive, you’ll want to know about these changes and understand how they impact what you post, too.
From U-pick farms to winery tours to unique destination wedding spots, agritourism is bustling in Georgia, offering visitors a first-hand look at the people and places that make farming the state's economic bedrock.
Despite an industry sales slump since 2015, the hard cider market in the U.S. continues to blossom thanks to a new crop of craft cideries.
We recently sat down with three companies—including No. 3 on the $5 billion list of producers—to ask what drives them to market, jerks them out of bed every day, and how they are connecting with an ever-shifting consumer landscape.
Recipes can help bring people to your website—and ultimately, win their interest in your products, services, and even tourist destinations. Jason Burnett—the founding editor of MyRecipes and founder of Oyster Obsession—shares insight on how even start-up food companies can make recipes work for them.
So many of today's consumer food drivers play out in the stalls and communal dining areas of these new, or newly updated, food halls.
New GMO legislation, hopeful news for food startups, and what you'll want to know about in-flight food before you hop on a plane: We've scoured the Internet this month to find the most interesting updates related to food policy, digital media, and culinary trends.