Recipes are a great marketing tool for food companies, but it's important to make sure that people have a good experience with them—or the company's reputation is at risk. Here are 7 guidelines from a pro cookbook editor.
Recipes can help bring people to your website—and ultimately, win their interest in your products, services, and even tourist destinations. Jason Burnett—the founding editor of MyRecipes and founder of Oyster Obsession—shares insight on how even start-up food companies can make recipes work for them.
Zingerman's—with over $60 million in annual sales—has used storytelling in its marketing long before content marketing had a name. CEO Ari Weinzweig shares his approaches to food marketing and connecting with people. Plus, he shares about the power of our beliefs and how they impact business.
Most recipes from companies are good at giving customers a set of instructions to follow—but they're often pretty dry. Don't sacrifice your brand voice for a generic recipe voice. A recipe is a chance for someone to experience your brand hands on—so make it engaging and fun. Here's how.
Brand cookbooks can show people new ways to use ingredients and kitchen gear. They can also build on passion for a special place. Here are some examples of books that accomplish those goals, and the elements that make these books work.
One of the most popular sites for inspirational and educational content also offers a platform where companies can create interactive educational content that's great for educating an audience or raising awareness.
How do you deliver customer service that builds loyalty, brand awareness, and keeps people coming back to experience more of what you have to offer? Here's how one company makes lasting impressions with people in seconds—and what you can learn from their success.
Taking time to daydream sounds counter-intuitive in our high-paced, action-oriented, to-do list-driven society. But with so much time and focus dedicated to executing tasks, it's important for leaders to take time each day to do some creative thinking.
Food producers, importers, and retailers who want to include nutritional benefits as part of their marketing strategy need a savvy dietitian on their marketing team. Here are five ways a dietitian can bring value to your organization.